Strategic Management Tutorial

Teacher

Admin003

Categories

Business & Management, Sales & Marketing

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Free

Curriculum
Overview

Introduction to Strategic Management 0/0
- Lecture1.1
  
  Strategic Management – Introduction 30 min
- Lecture1.2
  
  Strategic Management – Types 30 min
- Lecture1.3
  
  Strategic Management – Process 30 min
Strategic Leadership 0/4
- Lecture2.1
  
  Organization Specifics 55 min
- Lecture2.2
  
  Performance Issues 55 min
- Lecture2.3
  
  Top Leadership 55 min
- Lecture2.4
  
  Entrepreneurial Orientation 55 min
The External Environment 0/4
- Lecture3.1
  
  Organization and Environment 55 min
- Lecture3.2
  
  Analysing The External Environment 55 min
- Lecture3.3
  
  Judging The Industry 55 min
- Lecture3.4
  
  Strategic Mapping Groups 55 min
Organizational Resources 0/5
- Lecture4.1
  
  Resource Bases Theory 55 min
- Lecture4.2
  
  Intellectual Property 55 min
- Lecture4.3
  
  The Value Chain Concept 55 min
- Lecture4.4
  
  Other Performance Measures 55 min
- Lecture4.5
  
  Company Asset SWOT Analysis 55 min
Business Level Strategies 0/5
- Lecture5.1
  
  Types Of Business Level Strategies 55 min
- Lecture5.2
  
  Cost Leadership 55 min
- Lecture5.3
  
  Strategic Management – Niche Differentiation 55 min
- Lecture5.4
  
  Strategic Management – Focus Strategies 55 min
- Lecture5.5
  
  Best Cost Strategy 55 min

Strategic Management is basically a continuous process of identifying and describing the strategies of an organization, which managers use for achievement of better performance and gaining competitive advantage for the organization. This tutorial deals with the basic concepts in strategic management, covering some of the important theories and related examples associated with the topic.

Audience

This tutorial is prepared keeping in mind the need of beginners who are keen on taking up management career to help them understand the basics of Strategic Management. For all other enthusiastic readers, this tutorial is a good learning material.

Prerequisites

We assume the reader has a basic knowledge of management concepts. Analytical thinking and strategic thinking are a plus.